A long-time Ogilvy employee, Comar’s brief is to dramatically overhaul the creative product of OgilvyAction Asia-Pacific.
Goodman said: “Dani is the perfect partner for me in this business. He has a genuinely solution-neutral approach to creative problems, and will bring fresh eyes to a discipline, which needs stunning work to set itself apart.”
Comar’s role will become effective on 1 September. His replacement in Malaysia will be announced shortly.
OgilvyAction also recently appointed Glenn Mogford as regional vice-president of Asia-Pacific with a remit to oversee the group's shopper and trade marketing engagement and analytics business.