OgilvyAction appoints first regional CD

SINGAPORE - Daniel Comar (pictured), the current ECD at Ogilvy & Mather Malaysia, has been appointed as the agency's first regional creative director for OgilvyAction Asia-Pacific.

Comar will partner John Goodman, the recently appointed regional president of OgilvyAction.

A long-time Ogilvy employee, Comar’s brief is to dramatically overhaul the creative product of OgilvyAction Asia-Pacific.

Goodman said: “Dani is the perfect partner for me in this business. He has a genuinely solution-neutral approach to creative problems, and will bring fresh eyes to a discipline, which needs stunning work to set itself apart.”

Comar’s role will become effective on 1 September. His replacement in Malaysia will be announced shortly.

OgilvyAction also recently appointed Glenn Mogford as regional vice-president of Asia-Pacific with a remit to oversee the group's shopper and trade marketing engagement and analytics business.