The win comes as Bosideng, China’s largest producer of branded winter jackets, announced to plans to raise US$500 million by listing in Hong Kong.
It is believed that McCann Erickson and Publicis were also involved in the pitch.
Ogilvy wins Bosideng
SHANGHAI - Ogilvy & Mather has been selected to handle the advertising business of Chinese apparel brand Bosideng, following a competitive pitch that reportedly included three other agencies.
