Ogilvy strengthens Asia planning offer
Ogilvy & Mather is looking to up its planning capabilities, hiring two new specialists to make its creative work "stronger and more effective".<BR><BR>Gorse Jeffries arrives as executive planning director from London, where she filled the role of deputy planning director at Lowe. Tim Williams, meanwhile, joins as lead consultant on OgilvyOne, to drive the development of CRM.<BR><BR>Ogilvy & Mather Singapore group chairman Stephen Mangham said, as a consequence of the new hires, previous planning director Karthik Siva shifts to a new role as head of brand consultancy.
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