Ogilvy Singapore wins AIA

Ogilvy Singapore has been appointed the branding partner for insurance giant AIA, following a competitive four-way agency pitch with Batey Ads, Qi and Adcom. Chairman of the Ogilvy Group in Singapore Tim Isaac said that the win was based on Ogilvy's 360 degree approach towards brand-building. "Our 360 brand approach uses all communications disciplines necessary to build a brand and image," he said. "AIA has always been known as one of the leaders in the insurance industry and has just been confirmed as Singapore's No.1 in the single and regular premium investment-linked sales." Ogilvy will work closely with AIA Singapore GM Stephan Rajotte and his team to position AIA as a fully-integrated financial services provider. The brand-building effort will see multi-disciplines working. Backing the team with a strategic roadmap for AIA is group strategy director Karthik Siva. "AIA, a pre-eminent leader in the insurance space, now wants to make this dramatic transformation and move towards being a financial services provider," he said. "The biggest challenge it faces is transforming mindsets of both its insurance agents and consumers. The challenge is big but exciting."

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com