Ogilvy Singapore wins AIA

<p>Ogilvy Singapore has been appointed the branding partner for </p><p>insurance giant AIA, following a competitive four-way agency pitch with </p><p>Batey Ads, Qi and Adcom. </p><p><BR><BR> </p><p>Chairman of the Ogilvy Group in Singapore Tim Isaac said that the win </p><p>was based on Ogilvy's 360 degree approach towards brand-building. </p><p><BR><BR> </p><p>"Our 360 brand approach uses all communications disciplines necessary to </p><p>build a brand and image," he said. </p><p><BR><BR> </p><p>"AIA has always been known as one of the leaders in the insurance </p><p>industry and has just been confirmed as Singapore's No.1 in the single </p><p>and regular premium investment-linked sales." </p><p><BR><BR> </p><p>Ogilvy will work closely with AIA Singapore GM Stephan Rajotte and his </p><p>team to position AIA as a fully-integrated financial services </p><p>provider. </p><p><BR><BR> </p><p>The brand-building effort will see multi-disciplines working. </p><p><BR><BR> </p><p>Backing the team with a strategic roadmap for AIA is group strategy </p><p>director Karthik Siva. "AIA, a pre-eminent leader in the insurance </p><p>space, now wants to make this dramatic transformation and move towards </p><p>being a financial services provider," he said. </p><p><BR><BR> </p><p>"The biggest challenge it faces is transforming mindsets of both its </p><p>insurance agents and consumers. The challenge is big but exciting." </p><p><BR><BR> </p>