KUALA LUMPUR: Ogilvy & Mather Malaysia has won the account for luxury
hotel the Andaman, from incumbent Leo Burnett. Executions are likely to
begin in earnest around August, with the focus initially on print.
The Landmarks Berhad account is worth RM1 million (USdollars 263,000),
but O&M Malaysia managing director Jeffery Seow claimed that could
easily grow: "If we give them a great campaign, they'll start to spend
more money again." Separate campaigns will promote the hotel to tourists
and to the conference market. He added that if the campaign were
successful, the agency would be looking to work on other Landmark's
resort business in Malaysia.
