Ogilvy scoops up Andaman's RM1m Malaysian brief
<p>KUALA LUMPUR: Ogilvy & Mather Malaysia has won the account for luxury </p><p>hotel the Andaman, from incumbent Leo Burnett. Executions are likely to </p><p>begin in earnest around August, with the focus initially on print. </p><p><BR><BR> </p><p>The Landmarks Berhad account is worth RM1 million (USdollars 263,000), </p><p>but O&M Malaysia managing director Jeffery Seow claimed that could </p><p>easily grow: "If we give them a great campaign, they'll start to spend </p><p>more money again." Separate campaigns will promote the hotel to tourists </p><p>and to the conference market. He added that if the campaign were </p><p>successful, the agency would be looking to work on other Landmark's </p><p>resort business in Malaysia. </p><p><BR><BR> </p>