The restaurant chain had previously used a local agency to develop small-scale campaigns and promotions and is looking to reposition its business with the new appointment.
While unable to comment further on the client's plans, Michael Hartono, Ogilvy & Mather Indonesia’s client service director, promised something new and refreshing for the brand.
The US-based restaurant has a large presence in Indonesia, with more than 200 outlets in the country.
Ogilvy scoops A&W in Indonesia
JAKARTA - Fast-food chain A&W has selected Ogilvy & Mather as its creative agency in Indonesia.
