Ogilvy retains Maxis postpaid

Ogilvy and Mather has reportedly retained its grip on Malaysian telco Maxis' post-paid business after being fired from the account in October last year. According to initial results of the pitch that saw Ogilvy compete with Leo Burnett and Euro RSCG in its final stages, Leo Burnett has also been awarded the B2B services portion of the US20 million account. Hotlink, Maxis' pre-paid brand, remains with BBDO who did not have to re-pitch for the business.