An Ogilvy Group’s spokesperson in Singapore confirmed that Redcard will be handling the CIMB account in Singapore.
The win strengthens Ogilvy Group’s hold over CIMB creative business, which it already handles in Malaysia and Indonesia.
The win strengthens Ogilvy Group’s hold over CIMB creative business, which it already handles in Malaysia and Indonesia.
CIMB Group is Malaysia’s second largest financial services provider, and fifth largest in Southeast Asia by total assets and it has been aggressively expanding in the region.
CIMB’s main markets are Malaysia, Indonesia and Singapore, where it has full universal banking capabilities. Last year it won a bid buy Financial Institutions Development Fund's 42.1 per cent stake in BankThai. CIMB Group also owns about 78 per cent of Indonesia’s Bank CIMB Niaga, which merged with Bank Lippo last year.
