Under the supervision of OgilvyOne Asia Pacific COO Jerry Smith, Mouritzen will drive business development with existing business-to-business and global brand companies, focusing on small and medium-sized businesses and mid-market clients and prospects.
Mouritzen will also introduce Sales Acceleration, a new service designed to narrow what Ogilvy notes is a widening rift between sales and marketing functions within organisations.
The service will emphasise consistency and aim to sustain growth by optimising sales capability.