The Ogilvy & Mather Toronto campaign was strongly supported by judges, including jury chairman Bob Scarpelli, who described it as a “simple yet powerful idea”.
Winners from Asia included Publicis Thailand’s Gecko campaign (silver), Creative Juice G1’s Bangkok Life Assurance (silver), Hakuhodo’s Oxyride Battery campaign (bronze), JEH United’s Smooth E (bronze), the Eye Bank Association of India campaign by production company Code Red Films (bronze) and McCann Erickson’s Happy Dent Palace spot (bronze).
Full Cannes coverage in Media’s 29 June issue.