Ogilvy inspires Hong Kongers to add personal touch to 2013 Ikea catalogue

HONG KONG - Ogilvy has launched a new social-media campaign that encourages Hong Kong customers to add their personal touch to classic Ikea furniture, creating bespoke designs that will become a new range for its 2013 catalogue.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now