Ogilvy Healthworld expands into Korea

SEOUL - Ogilvy Healthworld has expanded its regional footprint by taking a majority stake in Korea-based communications and research company, Pharmax.

by | 08/20/2007

Pharmax offers strategic planning, consulting, market research, market promotion and media education, and is a leading player in Korea’s US$8 billion healthcare and pharmaceutical market.

Pharmax will retain its national management structure, which is headed by founder and CEO, Katherine Song.

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