| Creative Performance League November | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Ogilvy & Mather |
Fitness First, Philippines; ACE Group, China |
23.7 | 5.1 | 229.5 |
| 2 | McCann Worldgroup |
Indomilk Powder Milk, Indonesia; Baxter,Thailand |
5.2 | 0.8 | 163.9 |
| 3 | Euro RSCG | Carlsberg, Singapore; Yili, China |
12 | - | 145.4 |
| 4 | BBDO | Astro, Malaysia; Asia Motor Works, India |
11.9 | 3 | 127.8 |
| 5 | TBWA |
Evezary, Korea |
2.2
|
- | 125.4 |
| 6 | DDB | - | - | - | 112 |
| 7 | Y&R | POLA Inc (cosmetics), Japan; Godrej Nupur, India |
18.7 | - | 79.9 |
| 8 | Leo Burnett | - | - | - | 65.2 |
| 9 | BBH | - | - | - | 55.5 |
| 10 | JWT | SBI General Insurance, Mumbai | 14.5 | - | 53.5 |
| 11 | Bates141 |
Heineken, Hong Kong; TVS Motors, India |
13.6 | - | 36.8 |
| 12 | Saatchi & Saatchi |
- | - | - | 30.9 |
| 13 | DraftFCB | - | - | - | 26 |
| 14 | Grey Group | Godiva, Japan; ESPN Star Sports, Singapore |
4 | - | 25 |
| 15 | Lowe | Baby Kiko,Malaysia | 0.5 | - | 5.1 |
| Media Performance League November | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Carat | Brachetto, Korea; Fox, Korea | 13.4 | 2.2 | 459.9 |
| 2 | PHD | SSGC, Pakistan; Bristol Myers-Squibb,Australia |
0.4 | 0.5 | 261.5 |
| 3 | OMD | Agilent Technologies, China; PepsiCo Beverages, China |
132.4 | - | 235 |
| 4 | MPG | AXA, Japan; Hyundai Kia, multiple markets |
114.4 | - | 201.9 |
| 5 | Zenith Optimedia |
Nestlé,Taiwan; EGAT,Thailand | 27.4 | 33.2 | 113.4 |
| 6 | MEC | - | - | 1.3 | 97.1 |
| 7 | Dentsu Media |
Thai Ocean Life Insurance,Thailand; Canon, Indonesia |
2.9 | - | 61.7 |
| 8 | Universal McCann |
- | - | 50 | 55 |
| 9 | Initiative | - | - | - | 18.9 |
| 10 | Vizeum | - | 1.4 | - | -0.3 |
| 11 | Mindshare | Indorama,Thailand; Penshoppe, Philippines |
0.8 | 132.8 | -6.1 |
| 12 | Maxus | Lee Kum Kee, Hong Kong; Burger King, Hong Kong |
51 | 1 | -30 |
| 13 | Starcom | - | - | - | -109.6 |
| 14 | MediaCom | Starbucks, China; TVS Srichakra, India |
6.5 | 30 | -110.4 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
Please email newbusinessleague@media.asia for further details or to update billings.
