Ogilvy creates new Disney China team
Ogilvy & Mather is to set up a Hong Kong Disneyland account team in Shanghai to help the theme park refresh its marketing messages to the mainland market. The new team is being put together in the wake of a creative review from Disneyland, which Ogilvy successfully defended.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features