| Creative Performance League March | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Euro RSCG | Geojit, India; Packet One, Malaysia | 18 | 1.2 | 68.2 |
| 2 | TBWA | CJ Internet, Korea; Perodua, Sri Lanka |
6.1 | - | 65.3 |
| 3 | Ogilvy | Goobne Chicken, Korea; Nike Football, SoutheastAsia |
36.2 | 0.5 | 51.3 |
| 4 | McCann Worldgroup |
Midea, Thailand; INX News, India | 8 | 0.5 | 43.3 |
| 5 | Y&R | Ministry of Manpower (workplace safety), Singapore |
16 | - | 42 |
| 6 | BBDO | Bosch, Hong Kong; Petronas, Malaysia |
18.2 | 4 | 31.3 |
| 7 | DDB | APIA, Australia; Belo Essentials, Philippines | 28.4 | 1 | 31.2 |
| 8 | Saatchi & Saatchi |
New Zealand Defence Force; Senao, Taiwan | 7 | 2 | 30.9 |
| 9 | Bates141 | National Council on Problem Gambling, Singapore; Bank of Communication, China |
13.2 | - | 22.4 |
| 10 | Grey Group | Mobitel, Sri Lanka; Sensodyne, India | 3.7 | - | 9.9 |
| 11 | JWT | Maeil Dairy, Korea; Paras Pharma, India | 2.5 | - | 6.6 |
| 12= | Lowe | n/a | - | 3 | 6 |
| 12= | DraftFCB | n/a | - | - | 6 |
| 14 | Leo Burnett | Carrefour, Singapore; Ministry of Community Development, Youth and Sports, Singapore |
3 | 1.3 | 0.5 |
| Media Performance League March | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | PHD | Hewlett-Packard, regional; Siemens, Australia |
198.9 | 11 | 227.4 |
| 2 | Carat | Bank of Communications (Pacific Credit Card), China; Easy Buy, Thailand |
51 | - | 157.6 |
| 3 | Mindshare | Fujian Daimler, China; All India Congress Committee |
48 | - | 75.4 |
| 4 | Universal McCann |
n/a | - | - | 57.9 |
| 5 | OMD | Reckitt Benckiser, China; Golden Game, Taiwan |
35.9 | 21.2 | 38.4 |
| 6 | MEC | Octopus, Hong Kong; National Congress Party, India |
6.9 | - | 27.5 |
| 7 | MediaCom | SPR Group, India; Taiwan Sugar |
4.5 | - | 25.7 |
| 8 | Initiative | n/a | - | 3 | 7,2 |
| 9 | Vizeum | n/a | - | 10 | -9.7 |
| 10 | Maxus | Fiesta Pasta & Sauces, Philippines; Nikon DSLR, Hong Kong |
1.5 | - | -23.6 |
| 11 | Starcom | n/a | - | 1.4 | -51.7 |
| 12 | Zenith Optimedia |
ibibo.com, India; Holcim, Indonesia | 31.2 | 198.9 | -138.4 |
METHODOLOGY: The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.Agencies are ranked according to their net billings gain in the year to date.
For accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Retained business is not included in the leagues.
VERIFICATION: Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan. From next month, the league tables will be compiled by PricewaterhouseCoopers.
Please email newbusinessleague@media.asia for further details or to update billings.