APL marketing manager Asia-Pacific passenger cars Shyam Balasubramaniam would not disclose specific sales results, but said the campaign had exceeded expectations considerably.
The campaign was designed by Ogilvy & Mather.
Balasubramaniam said: "I really liked the strategy as it was simple, direct and impactful. It had a memorable 'big picture' which communicated the product benefit and could be rolled out into all forms of communication.
"I am convinced that it is possible to work borderlessly with O&M. Their structure enables them to develop a collective understanding about global and Asian markets."
