Australian agencies Grey Melbourne and independent shop Belgiovane Williams Mackey both won golds, for ‘Rabbits’ for Telstra and ‘Wipe off 5 Save Lives’ for the Transport Accident Commission, respectively.
A silver went to ‘Skinning the competition’, a campaign for Skins Compression Garments by another Australian independent, The Sydney Furnace.
Ogilvy Hong Kong, for its ‘Burning one calorie is unbelievably easy’ campaign for Coca-Cola, and Saatchi & Saatchi China for ‘My inspiration, my libang’ initiative for Nippon Paint also won gold. So did BBH Japan's launch campaign for Axe Japan and ‘Smart TV’ for StarHub by DDB Singapore.
DDB and Grey proved the next most awarded networks, with two Effies apiece.
DDB Singapore's gold for StarHub aside, Naga DDB won a bronze for ‘Viva Loves You’ for Perodua Sales.
Grey Bangladesh added a silver to Grey Melbourne's gold, with ‘Lost in translation’ for Nokia.
Judd Labarthe, chairman of the Asi- Pacific Effie Awards and executive planning director, Atletico International and Argonauten G2, commented: “The breadth of participation in this year’s competition says that the Effie Awards are understood and respected, not only as proof of the skill and talent of the agencies and clients who win them, but also as evidence of the growing professionalism of marketing communications in Asia.”
The event drew 150 campaign entries from 18 countries. Around 1,300 delegates attended.
