| Creative Performance League January | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Ogilvy & Mather |
ITB,Taiwan; Bangkok Airways,Thailand |
67.9 | - | 67.9 |
| 2 | Grey Group | ChangYu, China; MTS, India |
27 | - | 27 |
| 3 | Euro RSCG |
IFC Digital, China; IPAF,Australia |
17 | - | 17 |
| 4 | Leo Burnett | Chrysler,Australia; Maybank, Malaysia |
19.8 | 3.5 | 16.3 |
| 5 | TBWA |
Rabobank - Raboplus,Australia; Kyowon L&C, Korea |
15.4
|
- | 15.4 |
| 6 | McCann Worldgroup |
Reliance Life Insurance, India; Hitachi USA, Japan |
12 | - | 12 |
| 7 | BBDO | Kose,Taiwan; Thai Beverage Marketing Co (Wranger Energy Drink),Thailand |
10 | - | 10 |
| 8 | DDB | Guardian Pharmacies,Australia; Standard Chartered, India |
14.5 | 5.9 | 8.6 |
| 9 | Y&R | Bio,Thailand; Mixi (SNS), Japan |
8.5 | 0.1 | 8.4 |
| 10 | JWT | Johnsonville, Japan; CHA Health Systems, Korea |
5.9 | 1 | 4.9 |
| 11 | Lowe |
Philip Morris, Indonesia; Walls,Thailand |
1.7 | - | 1.7 |
| Media Performance League January | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | PHD | Unilever, China; AS Watson Group, Hong Kong |
531.5 | - | 531.5 |
| 2 | Carat | Nature Republic, Korea; Bank of Singapore, Singapore |
267.6 | - | 267.6 |
| 3 | MEC |
Amway, China | 100 | - | 100 |
| 4 | Maxus | Bayer Healthcare, Hong Kong; Max Bupa, India | 47.5 | 5 | 42.5 |
| 5 | Zenith Optimedia |
Qizheng Pharmaceutical, China; Singapore Arts Festival 2010, Singapore |
21.2 | 6.2 | 15 |
| 6 | MediaCom |
Turkish Airlines,Thailand; Vina Milk,Vietnam |
14 | 3 | 11 |
| 7 | Dentsu Media |
Soy Joy, Indonesia; Wrangyer,Thailand |
10 | - | 10 |
| 8 | Vizeum | DFI Home Furnishings Taiwan Limited,Taiwan | 2.6 | - | 2.6 |
| 9 | OMD | Carlsberg, Singapore; Henkel, Korea Unilever (digital), India |
19.2 | 105.7 | -86.5 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
Please email newbusinessleague@media.asia for further details or to update billings.
