ABR is looking to revive the fortunes of the struggling chain, which, while well known, has fallen out of favour with Singaporean fast food diners.
Net profits at ABR Holdings fell 22.5 per cent last year.
The above-the-line creative pitch follows the recent appointment of Catapult Advertising to handle Swensen’s promotional activity.
Net profits at ABR Holdings fell 22.5 per cent last year.
The above-the-line creative pitch follows the recent appointment of Catapult Advertising to handle Swensen’s promotional activity.
The account was formerly handled by local integrated agency Formul8.
