It looks like Dentsu Young and Rubicam's bigwigs have been hard at
work preparing to outsmart its rivals.
In place of that over-used "Think Global, Act Local" buzz phrase and its
many variations, including that hideous "act glocal", the agency has
cooked up a brand new recipe for success.
It's obvious from this snapshot that DY&R's management is now in a
"Think Global, Dress Local" mode, which might have been an apt theme for
the network's recent get-together of regional chiefs in Bali.
Seen showing their best sarong-wear are Asia-Pacific chairman Peter
Steigrad, Singapore managing director, Tanuj Philip, Asia co-chairman
Yasuo Yoshitome and Singapore chairman Brian Harrison.
