OFF THE VINE: Think global, dress local
<p>It looks like Dentsu Young and Rubicam's bigwigs have been hard at </p><p>work preparing to outsmart its rivals. </p><p><BR><BR> </p><p>In place of that over-used "Think Global, Act Local" buzz phrase and its </p><p>many variations, including that hideous "act glocal", the agency has </p><p>cooked up a brand new recipe for success. </p><p><BR><BR> </p><p>It's obvious from this snapshot that DY&R's management is now in a </p><p>"Think Global, Dress Local" mode, which might have been an apt theme for </p><p>the network's recent get-together of regional chiefs in Bali. </p><p><BR><BR> </p><p>Seen showing their best sarong-wear are Asia-Pacific chairman Peter </p><p>Steigrad, Singapore managing director, Tanuj Philip, Asia co-chairman </p><p>Yasuo Yoshitome and Singapore chairman Brian Harrison. </p><p><BR><BR> </p>