OFF THE VINE: Scoring an own goal ... almost

<p>McCann Erickson Guangming Greater China CEO Joop Broeren endured </p><p>intense sleep deprivation to cheer on his home land, Holland, in the </p><p>recent Euro 2000 semifinal against Italy - this despite the fact that he </p><p>had just had an exhausting day celebrating the launch of Universal </p><p>McCann in Shanghai ... and Vine, more than a little worse for wear </p><p>having joined in those celebrations (and slightly distracted by those </p><p>cute little shorts the Italian team was wearing), made the mistake of </p><p>asking Joop who he'd be cheering for, and was roundly chastised. </p><p><BR><BR> </p><p>But we had the last laugh, when Holland lost the match in penalty goals </p><p>to Italy. </p><p><BR><BR> </p>

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features