OFF THE VINE: Pip bang on target with strategy for free space in Reader's Digest
<p>All you cynics out there who reckon you can never get something for </p><p>nothing, take note - here's not what to do when you get it. </p><p><BR><BR> </p><p>M&C Saatchi Hong Kong director of client services and darts maniac Pip </p><p>Landers recently won a darts competition at the Reader's Digest annual </p><p>Thanksgiving party. </p><p><BR><BR> </p><p>She received HK$128,000 of free advertising space in the </p><p>publication - and promptly donated it to client British Airways. </p><p><BR><BR> </p><p>Vine is gobsmacked. </p><p><BR><BR> </p><p>Vine is astounded. </p><p><BR><BR> </p><p>Vine would have used that maginificent gift to promote ourself. </p><p><BR><BR> </p><p>Vine wants to be invited to the next Reader's Digest party, please. </p><p><BR><BR> </p>