OFF THE VINE: Lion City roars loudest for dubious position

<p>Bedlam has broken out in marketing circles in Singapore and Taiwan </p><p>after an OMD-driven survey, Roar, uncovered some surprisingly salacious </p><p>facts about the youth market there. </p><p><BR><BR> </p><p>The study found that Singapore is actually more liberal than </p><p>conservative after a whopping 58 per cent of 15 to 29 year old </p><p>respondents agreed that "one night stands are acceptable nowadays". </p><p><BR><BR> </p><p>It was the highest of any nation in Asia surveyed: Hong Kong came in at </p><p>second place with 52 per cent, while Thailand was third at 43 per </p><p>cent. </p><p><BR><BR> </p><p>However, Taiwan held the biggest surprise as 35 per cent of youths there </p><p>said they wanted "to change sex for a while". By gender, 28 per cent of </p><p>males and 42 per cent of females wished for a gender role change for a </p><p>short time. </p><p><BR><BR> </p><p>So what's going on in Singapore and Taiwan? No-one knows for sure but </p><p>the findings have stumped marketers, many of whom were seen gathering in </p><p>rural areas burning their university marketing textbooks. </p><p><BR><BR> </p>