OFF THE VINE: Lion City roars loudest for dubious position

Bedlam has broken out in marketing circles in Singapore and Taiwan after an OMD-driven survey, Roar, uncovered some surprisingly salacious facts about the youth market there. The study found that Singapore is actually more liberal than conservative after a whopping 58 per cent of 15 to 29 year old respondents agreed that "one night stands are acceptable nowadays". It was the highest of any nation in Asia surveyed: Hong Kong came in at second place with 52 per cent, while Thailand was third at 43 per cent. However, Taiwan held the biggest surprise as 35 per cent of youths there said they wanted "to change sex for a while". By gender, 28 per cent of males and 42 per cent of females wished for a gender role change for a short time. So what's going on in Singapore and Taiwan? No-one knows for sure but the findings have stumped marketers, many of whom were seen gathering in rural areas burning their university marketing textbooks.

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