Bedlam has broken out in marketing circles in Singapore and Taiwan
after an OMD-driven survey, Roar, uncovered some surprisingly salacious
facts about the youth market there.
The study found that Singapore is actually more liberal than
conservative after a whopping 58 per cent of 15 to 29 year old
respondents agreed that "one night stands are acceptable nowadays".
It was the highest of any nation in Asia surveyed: Hong Kong came in at
second place with 52 per cent, while Thailand was third at 43 per
cent.
However, Taiwan held the biggest surprise as 35 per cent of youths there
said they wanted "to change sex for a while". By gender, 28 per cent of
males and 42 per cent of females wished for a gender role change for a
short time.
So what's going on in Singapore and Taiwan? No-one knows for sure but
the findings have stumped marketers, many of whom were seen gathering in
rural areas burning their university marketing textbooks.
