Saatchi & Saatchi Singapore, which won the Golden Gong at the
Singapore Creative Circle Awards late last year with a campaign for
Discovery Asia, has revealed the creative geniuses behind the agency's
triumph at the show - copywriter Renee Lim and art director Maurice Wee
(above) scooped a total of five golds and two bronzes on top of the
Golden Gong. Now, if you recall, the Discovery Asia winner featured
people with extremely large foreheads, suggesting an extremely large
brain contained therein (see MEDIA, November 10, 2000). Those of you who
were wondering how Saatchis came up with the idea need ponder no longer.
Evidently, Renee and Maurice simply modelled the concept on themselves.