OFF THE VINE: FCUK HK doesn't quite get own ad concept

<p>A recent telephone call to FCUK Hong Kong to find out which agency </p><p>did the placement of the UK-based clothing brand's advertising in </p><p>Singapore yielded the following response: </p><p><BR><BR> </p><p>MEDIA: Can you please tell me which agency handles the account in </p><p>Singapore? </p><p><BR><BR> </p><p>FCUK: No. </p><p><BR><BR> </p><p>MEDIA: Can you please give me the contact number of FCUK Singapore or </p><p>its distributor there or the UK number? </p><p><BR><BR> </p><p>FCUK: No. </p><p><BR><BR> </p><p>MEDIA: We're doing a story about the controversy surrounding the FCUK ad </p><p>campaign in Singapore. Can you give us any information about it at </p><p>all. </p><p><BR><BR> </p><p>FCUK: No. </p><p><BR><BR> </p><p>MEDIA: Can you say anything other than "No". </p><p><BR><BR> </p><p>FCUK: Yes. But I'm afraid I cannot help you at all. </p><p><BR><BR> </p><p>MEDIA: Why? </p><p><BR><BR> </p><p>FCUK: Because I don't know you. </p><p><BR><BR> </p><p>Looks like FCUK Hong Kong doesn't quite understand the strategy behind </p><p>its advertising campaign, which is to start a controversy and then pour </p><p>as much oil onto the fire as possible to make people, who are offended </p><p>by the brand name, scream ever louder in protest. </p><p><BR><BR> </p>

by | 08/04/2000