OFF THE VINE: A chorus of approval for sponsors FT

<p>It's not just the dotcoms who are realising the potential of </p><p>non-mainstream and below-the-line advertising - the grand old Financial </p><p>Times has leapt into the fray with its sponsorship of a musical comedy </p><p>in Hong Kong. </p><p><BR><BR> </p><p>FT publisher Deidre Ball, never one to miss out on a good marketing </p><p>opportunity, couldn't resist the chance to try something dramatically </p><p>(oh, ho ho ho) different and signed up to sponsor the production of Sir </p><p>Alan Aykbourn's A Chorus of Disapproval, performed by the Hong Kong </p><p>Singers this month. </p><p><BR><BR> </p><p>Vine is very excited about this move by a major publication into </p><p>supporting the arts in Asia, and as a result has decided to pen the </p><p>musical version of Hardship Posting. Hear that, Colonel Ken? </p><p><BR><BR> </p>