OFF THE VINE: A bottle for a line ..

<p>Remember CSL, the former HongKong Telecom company? </p><p><BR><BR> </p><p>Since its purchase by PCCW, the company too has unveiled a new corporate </p><p>identity that has left Vine wondering how much it spent on this </p><p>exercise? </p><p><BR><BR> </p><p>Apparently, CSL no longer means Communication Service Limited (not that </p><p>many of us knew that), but it now means Create a Simple Life - "to </p><p>fulfill the promise of technology to make peoples' lives simpler and </p><p>better to empower people to create lifestyles that meet their needs and </p><p>desires", says its release. </p><p><BR><BR> </p><p>Our bottle of wine goes to that brilliant mind who can do better. </p><p><BR><BR> </p>

by | 03/02/2001

Remember CSL, the former HongKong Telecom company?

Since its purchase by PCCW, the company too has unveiled a new corporate

identity that has left Vine wondering how much it spent on this

exercise?

Apparently, CSL no longer means Communication Service Limited (not that

many of us knew that), but it now means Create a Simple Life - "to

fulfill the promise of technology to make peoples' lives simpler and

better to empower people to create lifestyles that meet their needs and

desires", says its release.

Our bottle of wine goes to that brilliant mind who can do better.