According to Vivian Lee, marketing manager at Ocean Park, the park has been working with incumbent Grey since June 2004 and, more recently, with Grey breakaway agency WE Communications on a project basis. "We may, however, need a change now, because Grey has been going through a restructuring," said Lee.
She added that the park had invited both 4As agencies and smaller shops to take part in the review. Agencies will begin making presentations next month. Grey is not re-pitching for the business.
Earlier this year, the 29-year-old Ocean Park secured more than HK$4 billion (US$515 million) in loans for a five-year redevelopment plan set to begin in June.
According to one source, toys and merchandise contribute to more than 50 per cent of Disney's revenue, while half of Ocean Park's profit comes from ticket sales, with the other half split between retail and dining.
