Ocean Park HK taps WE Comms after marathon pitch

Ocean Park has selected WE Communications as its main advertising partner as it embarks on a massive five-year redevelopment of the park. <BR><BR> The move signals an effective continuation of marketing strategy for the attraction, with WE Communications GM Iris Chan, who had run the account before on behalf of incumbent Grey, taking up the reins again to oversee the business for the new agency. <BR><BR> Grey did not repitch for the business, which was nevertheless fought over by 10 agencies in a complicated pitch process stipulated by Ocean Park's Government connections. <BR><BR> WE, which had started working on individual projects with Ocean Park late last year, will now handle thematic advertising and events on a full-time basis.