Koh Ching Ching, head of group corporate communications, OCBC, said: "The various participating agencies offered sound strategic insights into how they can contribute to OCBC's growth, which made our task of selecting the right agency a challenging one. We thank Maxus for their support over the past 10 years."
As reported in Media, the pitch kicked off in early March although the result was not expected until July (Media, 7 March).
The win comes shortly after the announced departure of Sony Wong, managing director of Carat Singapore.