OCBC selects Y&R Brands
Sources have revealed to Media that Y&R Brands has scooped OCBC's creative account, after outgunning Euro RSCG and Leo Burnett in the final round of the review. The bank earlier dropped longtime agency partner Batey Red Cell during the first phase of the process. The win caps a stellar year for Y&R, following its wins of Singapore Tourism Board and Cisco Security, its successful defence of the SingTel brief, and being named Advertising Agency of the Year at the recent Singapore Hall of Fame Awards.
