Y&R is charged with handling the brand’s creative and marketing communications campaign aspects for Singapore and Malaysia.
OCBC Bank has reappointed Y&R after working with the agency since 2006.
According to OCBC, Y&R retained the account because it “showed deep understanding of the OCBC brand” and has developed a strategy long-term strategy for the bank.
OCBC Bank has reappointed Y&R after working with the agency since 2006.
According to OCBC, Y&R retained the account because it “showed deep understanding of the OCBC brand” and has developed a strategy long-term strategy for the bank.
“This pitch exercise met our objective of ensuring that OCBC Bank continues to work with an agency with the best fit to support our strategic brand and marketing communications programmes in Singapore and beyond," said an OCBC Bank spokeswoman in a statement.
