OCBC invites five for pitch
Four agencies, believed to include Leo Burnett, Euro RSCG and Grey have been invited to take part in OCBC's creative review, alongside incumbent Batey Red Cell, which has held the business since 2000. With the business reportedly expanding to include Singapore and Malaysia, sources have noted that regional capabilities will play a key role. "In the interest of agencies that may (be) pitching for the job, we prefer to keep the list confidential for now," said OCBC head of group corporate communications, Koh Ching Ching.