The TVC uses humour to communicate the function of OBH’s new ginger flavour, which is a traditional herb in Indonesia used to treat cough symptoms and will run from February till March 2009 nationwide.
The campaign will be further supported by trigger marketing at local drug stores.
The campaign will be further supported by trigger marketing at local drug stores.
OBH Combi first appointed Crush Indonesia in 2005 to oversee all strategic and creative communication for the brand.
Watch the ad
