O2 picks Tequila for regional creative

SINGAPORE - PDA brand O2 has selected Tequila Singapore for its above-the-line creative account across Asia-Pacific and the Middle East, following a review which also included roster agency M&C Saatchi, which has been dropped from list.

Tequila will be responsible for O2’s strategic communications and the launch of new products – including the Xda Flame - in partnership with the brand’s other roster agencies, which also include Starcom on media and Upstream Asia for PR.