Nutralite India taps Mudra for creative

Zydus Cadila Group India has selected Mudra Ahmedabad to handle its US$1.5 million creative brief for its Nutralite Premium table margarine brand, following a competitive pitch that included Ogilvy & Mather and Triton. <BR><BR> Launched in 1996, Nutralite is a clear market leader, with around 60 per cent marketshare, according to the agency. Mudra has been tasked with positioning the product as a healthy alternative to butter.