The WPP agency has been briefed to build the reputation of the school, which teaches social and economic policy and how to work with governments in Asia.
A campaign, which will involve creating a slogan for the school, will be rolled out later this year. The agency will use "non-conventional means" to reach the school's target audience, with a focus on direct marketing and online activity.
The pitch was called in June (Media, 7 July) and was contested by DDB and local shop Formulate in the final round of presentations.
