In 2008 the insurance brand appointed BBH and PHD as its creative and media agencies respectively to rejuvenate its image.
Subsequently, in August last year, BBH launched an integrated campaign to rejuvenate the company's brand and positioning in the city-state.
Subsequently, in August last year, BBH launched an integrated campaign to rejuvenate the company's brand and positioning in the city-state.
The campaign, entitled ‘Made different’, marked a complete brand identity and communications overhaul for Singapore’s largest life, health and general insurer.
The company’s key competitors are Great Eastern, Prudential and Aviva.
