David Blecken
Jul 6, 2015

NTUC FairPrice appoints ADK and Havas Media

SINGAPORE - NTUC FairPrice, Singapore’s largest supermarket chain, has appointed ADK and Havas Media to handle its creative and media buying duties respectively following a pitch.

NTUC FairPrice is Singapore's largest supermarket chain
NTUC FairPrice is Singapore's largest supermarket chain

The creative review is known to have included incumbent Havas Worldwide and McCann Worldgroup. GroupM agencies also participated in the media review.

Representatives from ADK declined to comment on the appointment. A source close to the business suggested the account would be worth “seven digits” annually.

NTUC FairPrice conducts agency reviews as standard every two years. The new appointments will take effect in this year’s fourth quarter.

Related Articles

Just Published

6 hours ago

Can resale programs make fast fashion sustainable? ...

Fashion retailers face a tricky balance regarding environmental efforts.

6 hours ago

Unilever calls for production crews to be more ...

For shoots costing more than €100,000 the brand wants to see at least one person who has a disability as a member of the crew.

6 hours ago

Yes Bank rebrands itself

Rolls out a campaign to highlight its new brand identity