SINGAPORE - NTUC FairPrice, Singapore’s largest supermarket chain, has appointed ADK and Havas Media to handle its creative and media buying duties respectively following a pitch.
The creative review is known to have included incumbent Havas Worldwide and McCann Worldgroup. GroupM agencies also participated in the media review.
Representatives from ADK declined to comment on the appointment. A source close to the business suggested the account would be worth “seven digits” annually.
NTUC FairPrice conducts agency reviews as standard every two years. The new appointments will take effect in this year’s fourth quarter.
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