SINGAPORE - NTUC FairPrice, Singapore’s largest supermarket chain, has appointed ADK and Havas Media to handle its creative and media buying duties respectively following a pitch.
The creative review is known to have included incumbent Havas Worldwide and McCann Worldgroup. GroupM agencies also participated in the media review.
Representatives from ADK declined to comment on the appointment. A source close to the business suggested the account would be worth “seven digits” annually.
NTUC FairPrice conducts agency reviews as standard every two years. The new appointments will take effect in this year’s fourth quarter.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
