NTCB expands Asia market reach

AUSTRALIA The Northern Territory Convention Bureau (NTCB) has held a major industry event in Darwin and a range of joint marketing initiatives in Singapore, Korea and Taiwan that will aim to build its profile in the Asian market.

In late July, NTCB and 12 other Australian convention bureaux participated in the 2007 Destination Showcase in Singapore, a one-off event jointly staged by Tourism Australia and Singapore Airlines.The showcase comprised workshop sessions with 40 Singapore incentive planners and agents, as well as a networking function with approximately 100 corporate end-users.In early September, the bureau will also host the Association of Australian Convention Bureaux (AACB) Annual Staff Conference in Darwin, marking the first time the forum has been broadened to include delegates in Southeast Asia and New Zealand.Lynn Fairbrass, manager of the NTCB, said: “We will be delighted to welcome the bureaux to Darwin.

“With speakers such as Jill Henry, the CEO of the Sarawak Convention Bureau, we hope many of our Asian bureau colleagues will be able to attend.”

Related Articles