While the magazine has a print run of approximately 200,000, the ezine will go out to Now TV's entire subs list, thought to be around the 700,000 mark.
The link, sent in the form of an eDM, invites online users to click through to the magazine to access the content. "It is a way of reaching more customers without having the expense of the printed magazine," said Jon Hirsch, publisher, SporTView.
Hirsch said the full-page, full-colour rate of US$5,800 would cover both print and ezine versions. "We can hyperlink the ezine advertisement through to their websites. Another nice thing is that they have only to provide the same ad material without changing formats," he said.
