Now TV launches online sports title

SporTView, IPTV operator Now TV's monthly sports read, has launched an electronic version of the print title - called an ezine - in a bid to improve its reach among the network's subscribers. <BR><BR> Currently boasting a print run of approximately 200,000, the ezine - identical to the print magazine - will go out to Now TV's entire subs list, thought to be around the 700,000 mark. The link, sent in the form of an eDM, invites online users to click through to the magazine, to access the content. <BR><BR> "It is a way of reaching more customers without having the expense of the printed magazine," said Jon Hirsch, publisher, SporTView. <BR><BR> Hirsch noted that the ezine provided far greater reach for advertisers, with the full page full colour rate card of US$5,800 covering both the print and the ezine versions.