North Korean stars in Samsung campaign

Samsung has chosen popular North Korean performer Cho Myong-ae to star in four new ads for mobile phone brand Anycall, the first time a North Korean resident has fronted a commercial advertising campaign. The ads - put together by Samsung's house agency Cheil - are due to air by late June or early July, and will focus on four emotions underlying the Anycall brand: meeting, harmony, empathy and hope.