Nokia taps XM for global digital brief

Nokia has awarded a global digital task to Singapore-based XM Asia Pacific, who beat out nine agencies outside of Asia for the brief. <BR><BR> According to a source, the final round pitted XM against Wunderman London and Moving Brands, a digital shop based in London. The assignment is to conceptualise a uniform 'find and compare' tool across Nokia's e-commerce sites, which will engage visitors to choose and cross-compare Nokia models. <BR><BR> Nokia's e-commerce sites are significantly used in Europe and America, though less so in Asia. It is believed that XM Asia was the only agency in the region invited to pitch. <BR><BR> XM Asia is one of several agencies on Nokia Asia-Pacific's digital roster, which also includes 141 Worldwide and OgilvyOne. <BR><BR> "We were naturally thrilled with the prospect of partnering Nokia at a global level, having worked with them regionally for the last seven years," said Paul Soon, managing partner for XM Asia.