Nokia selects 141 for EPL assignment
Sources have revealed to Media that 141 Worldwide has secured the below-the-line assignment to handle Nokia's English Premier League (EPL) sponsorship activities across Asia-Pacific. Three agencies - 141, Tequila and Saatchi & Saatchi - were reportedly invited to present for the business (Media, August 12), and it is believed that 141 and Saatchis were shortlisted for a final, procurement-led phase. The two-year assignment is expected to build on Nokia's EPL sponsorship on ESPN Star Sports, by rolling out a range of on-ground activities that target a younger audience profile. 141 declined comment.
