Nokia rolls out mobile ad unit in Asia

The new unit is designed to place ads at the most appropriate time and match it more closely to and user demographics. It also aims to move beyond “push marketing", which spams consumers with unsolicited messages, to "pull-based" marketing which gives consumers greater interactivity with relevant, opt-in content.
 
The unit is made up of two divisions: Nokia Media Network, headed by Marcus Tan, which oversees advertising running on mobile publishers; and Nokia Interactive Solutions, headed by Sandy Agarwal, which creates mobile campaigns, such as banner ads, mobile websites and mobile coupons.
 
Nokia Interactive Advertising was created when the Finnish mobile firm acquired Enpocket in October 2007.