Nokia reviews China outdoor media

BEIJING - Mobile phone giant Nokia has called a pitch for its China outdoor media buying and planning business, estimated at US$10 million, which is currently held by Aegis-owned Heartland Media.

In addition to the incumbent, it is thought that five other agencies are in the fray for the lucrative account: OMD, Universal McCann, Dentsu, CMX and Portland. Heartland has held the account for last three years.

Nokia is expected to reach a final decision within the next few weeks.